Mon. Feb 26th, 2024
Actor Rashmika Mandanna's deepfake video went viral on social media in November final year, prompting widespread requires laws on social media platforms.

Actress Rashmika Mandanna’s deepfake video went viral on social media in November final year, prompting widespread requires laws on social media platforms.

The person chargeable for actor Rashmika Mandanna’s deepfake video was arrested right this moment, Delhi police mentioned. The video went viral on social media in November final yr, prompting widespread requires laws on social media platforms.

The deepfake video in query initially showcased British-Indian influencer Zara Patel, coming into a carry in a black outfit. Nevertheless, by means of using deepfake know-how, Ms Patel’s face seamlessly morphed into that of Ms Mandanna.

Expressing her dismay, Ms Mandanna described the ordeal as “extraordinarily scary” and highlighted the vulnerability people face as a result of misuse of know-how. “One thing like that is actually, extraordinarily scary not just for me but in addition for every certainly one of us who right this moment is weak to a lot hurt due to how know-how is being misused,” she remarked after the incident.

The aftermath of the viral deepfake video prompted the Centre to difficulty an advisory to social media platforms, stressing the authorized provisions overlaying deepfakes and the potential penalties related to their creation and circulation.

Union Minister Rajeev Chandrasekhar in December met social media platforms to evaluation progress made by them in tackling misinformation and deepfakes, and asserted that advisories can be issued within the subsequent two days to make sure 100 per cent compliance by platforms.

Deepfakes are a type of artificial media crafted utilizing synthetic intelligence, using subtle algorithms to govern each visible and audio components. The time period gained prominence in 2017 when a Reddit person launched a platform for sharing manipulated movies.

Since then, deepfake know-how has developed, turning into a possible weapon for cybercriminals to disrupt and injury the fame of people, corporations, and even governments.

Union IT Minister Ashwini Vaishnaw mentioned not too long ago that notices had been despatched to all social media corporations directing them to take obligatory steps to establish and take away disinformation from their platforms. 

“Deepfake is an enormous difficulty for all of us. We not too long ago issued notices to all the massive social media types, asking them to take steps to establish deepfakes, for eradicating these content material. The social media platforms have responded. They’re taking motion. We’ve informed them to be extra aggressive on this work,” he mentioned. “Additionally, we should discover that the ‘Protected Harbour’ Clause that many of the social media platforms have been having fun with, would not apply if the platforms don’t take ample steps to take away the deepfakes from their platforms.”

In addition to Ms Mandanna, deepfake movies of Katrina Kaif, Amitabh Bachchan, Priyanka Chopra and even Sachin Tendulkar have gone viral on the web in latest weeks.

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